Description

Sales & Negotiation for Small Businesses

Selling is not about pressuring people into buying. Successful sales begin with understanding your customers, identifying their needs, communicating value clearly, and helping them make confident purchasing decisions.

This sales and negotiation course teaches entrepreneurs, freelancers, creators, and small business owners how to build a practical sales process they can use in real business situations.

Throughout the course, you will learn how to identify your ideal customer, develop a strong value proposition, conduct professional sales conversations, present your offer and pricing, handle objections, negotiate terms, close sales, and follow up effectively.

No previous sales experience is required.

What You Will Learn

By completing this sales and negotiation course, you will learn how to:

• Understand the fundamentals of modern selling
• Identify and understand your ideal customer
• Create a clear value proposition
• Build a simple and repeatable sales process
• Conduct effective sales conversations
• Ask better discovery questions
• Present your offer and pricing confidently
• Handle common customer objections
• Recognize buying signals
• Use professional closing techniques
• Understand the fundamentals of negotiation
• Negotiate prices, terms, scope, and deadlines
• Follow up without being overly aggressive
• Build stronger customer relationships
• Organize opportunities using a sales pipeline
• Measure and improve your sales performance

12 Course Modules

Module 1 — Fundamentals of Modern Sales

Understand what professional selling means today, how customer expectations have changed, and why trust and value are essential to successful sales.

Module 2 — Know Your Ideal Customer

Learn how to identify the customers most likely to benefit from your product or service and understand their problems, goals, motivations, and objections.

Module 3 — Create a Strong Value Proposition

Learn how to explain clearly what you offer, who it helps, and why customers should choose your solution.

Module 4 — The Sales Process

Build a structured sales process from prospecting and discovery through proposal, negotiation, closing, and follow-up.

Module 5 — The Sales Conversation

Learn how to ask effective questions, practice active listening, understand customer needs, and guide professional sales conversations.

Module 6 — Present Your Offer and Price

Discover how to communicate your offer, explain its value, and present pricing confidently without immediately relying on discounts.

Module 7 — Handling Objections

Learn how to respond professionally to objections such as:

“It’s too expensive.”

“I need to think about it.”

“I don’t have the budget.”

“I’m comparing other options.”

Module 8 — Closing Techniques

Learn how to recognize buying signals, ask for the sale naturally, and establish a clear next step.

Module 9 — Negotiation Fundamentals

Understand positions, interests, limits, alternatives, and the principles behind successful business negotiations.

Module 10 — Negotiating Prices and Terms

Learn how to negotiate price, scope, payment terms, deadlines, revisions, and other conditions without unnecessarily reducing the value of your offer.

Module 11 — Follow-Up and Customer Relationships

Create professional follow-up strategies and learn how strong customer relationships can lead to repeat purchases, referrals, and reviews.

Module 12 — Build Your Sales System

Organize prospects and opportunities using a sales pipeline and track important sales metrics to improve your results over time.

6 Downloadable Resources

This sales and negotiation course also includes practical resources you can use in your own business:

1. Ideal Customer Profile Worksheet
2. Sales Conversation Script
3. Objection Handling Worksheet
4. Negotiation Checklist
5. Sales Follow-Up Template
6. Sales Pipeline Tracker

These resources are designed to help you turn what you learn into practical actions.

Final Project

Sales & Negotiation Plan for a Small Business

At the end of the course, you will create a practical sales and negotiation plan.

Your project will include:

• Business or offer
• Ideal customer
• Customer problem or need
• Value proposition
• Sales offer
• Discovery questions
• Common objections
• Objection-handling strategies
• Negotiation strategy
• Closing approach
• Follow-up plan
• Sales pipeline

The goal is to create a sales system that can be adapted to a real small business.

Final Assessment & Certificate

After completing the modules, students can take the Final Sales & Negotiation Assessment.

The assessment includes:

30 multiple-choice questions
5 practical exercises
Total score: 100 points
Passing score: 80/100

Students who successfully pass the assessment receive a Certificate of Completion from Adarisi Academy.

Students who do not reach the passing score can review the course materials and repeat the assessment.

The certificate confirms completion of this training program. It does not constitute an academic degree, professional license, government certification, or professional accreditation.

Who Is This Course For?

This sales and negotiation course is ideal for:

• Small business owners
• Entrepreneurs
• Freelancers
• Digital creators
• Consultants
• Service providers
• Online sellers
• Independent professionals
• Anyone who wants to improve their sales and negotiation skills

You do not need previous sales experience to begin.

Start Building a Better Sales Process

Great sales skills can help you communicate your value, build stronger customer relationships, negotiate more effectively, and create a more consistent sales process.

Start learning today with Sales & Negotiation for Small Businesses from Adarisi Academy.

🎓 SAVE 70% WITH ADARISI ACADEMY

Regular Price: $29.99

Members: approximately $9.00

Active Adarisi Academy members receive 70% off this course.

Adarisi Academy: $9.99/month

Cancel anytime.

Additional Resources for Small Businesses
For additional resources and guidance on starting, managing, and growing a small business, visit the U.S. Small Business Administration (SBA).