Description

Digital Marketing & Social Media for Small Businesses

Having an online presence is no longer enough. Small businesses need a clear strategy to attract the right audience, build trust, communicate their value, and turn attention into real business opportunities.

This digital marketing course provides a practical, step-by-step approach to promoting a small business online. You will learn how different digital channels work together and how to create a marketing system that fits your goals, audience, and resources.

No previous marketing experience is required.

What You Will Learn

Throughout this digital marketing course, you will learn how to:

• Define your ideal customer and understand the customer journey.
• Develop a clear brand message and value proposition.
• Create useful and strategic content.
• Use Instagram and Facebook for business.
• Create short-form content for TikTok and social media.
• Build a YouTube strategy for a small business.
• Develop email marketing campaigns.
• Improve visibility with SEO.
• Plan digital advertising campaigns.
• Track marketing metrics and KPIs.
• Build a repeatable 30-day marketing system.

12 Practical Modules

Module 1 — Fundamentals of Digital Marketing
Understand how digital marketing works, explore the main online channels, and connect marketing activities to business objectives.

Module 2 — Ideal Customer & Customer Journey
Identify the people most likely to need your offer and understand the stages they move through before and after making a purchase.

Module 3 — Brand & Value Proposition
Create a clear value proposition and develop consistent messages that communicate why customers should consider your business.

Module 4 — Content Strategy
Develop content pillars, choose useful formats, plan calls to action, and create content with a specific business purpose.

Module 5 — Instagram & Facebook for Business
Learn how to optimize your presence, plan content, build engagement, and use these platforms as part of your marketing strategy.

Module 6 — TikTok & Short-Form Video
Learn practical structures for creating short videos that capture attention, educate viewers, demonstrate value, and introduce your offers.

Module 7 — YouTube for Small Businesses
Use searchable video content, tutorials, demonstrations, educational videos, and calls to action to build long-term visibility.

Module 8 — Email Marketing
Learn how to build relationships through email, plan campaigns, write useful messages, and create simple email sequences.

Module 9 — SEO & Google Visibility
Understand keywords, search intent, on-page optimization, and how useful content can improve your visibility in search results.

Module 10 — Digital Advertising
Learn the fundamentals of paid advertising, including campaign objectives, audiences, messages, budgets, landing pages, and performance metrics.

Module 11 — Metrics & Analytics
Understand KPIs such as reach, clicks, CTR, conversions, conversion rate, and cost per result so you can make better marketing decisions.

Module 12 — Your 30-Day Marketing System
Combine everything you have learned into an organized and repeatable monthly marketing process.

8 Downloadable Resources

This digital marketing course includes practical templates and tools that you can adapt to your own business:

1. Customer Persona Template
2. Content Calendar
3. Social Media Planner
4. 30-Day Content Plan
5. Email Campaign Planner
6. SEO Keyword Planner
7. Advertising Campaign Planner
8. Marketing KPI Tracker

Final Project

Your Final Project is a 30-Day Digital Marketing Plan for a Small Business.

Instead of learning theory alone, this digital marketing course helps you apply the strategies to a real business or a business example.

Your project will include:

• Business and marketing objectives
• Ideal customer
• Customer journey
• Value proposition
• Digital marketing channels
• Content pillars
• 30-day content calendar
• Social media strategy
• Email marketing plan
• SEO strategy
• Digital advertising campaign
• Advertising budget
• Marketing KPIs
• Weekly performance review

Final Assessment & Certificate

After completing the course and Final Project, you can take the Adarisi Academy Final Assessment.

Final Assessment:

• 30 multiple-choice questions
• 5 practical exercises
• 100 total points
• Passing score: 80/100

Students who successfully pass the assessment receive an Adarisi Academy Certificate of Completion.

The Certificate of Completion confirms successful completion of this Adarisi Academy training. It does not constitute an academic degree, professional license, government certification, or professional accreditation.

Who Is This Course For?

This course is designed for:

• Small business owners
• Entrepreneurs
• Freelancers
• Creators
• Online sellers
• Independent professionals
• Beginners who want practical digital marketing skills

Whether you are launching a new business or improving an existing one, this digital marketing course gives you a structured system for planning, executing, and evaluating your online marketing activities.

Learn Marketing You Can Actually Apply

The goal is not simply to post more content. The goal is to understand your customer, select the right channels, create useful messages, measure results, and continuously improve your strategy.

Start this digital marketing course today and build a practical marketing system designed to attract customers, create opportunities, and support sustainable business growth.

Save 100% with Adarisi Academy

Regular Price: $29.99

Adarisi Academy Members: approximately $0.00

Adarisi Academy membership costs $9.99 per month and offers a 70% to 100% discount on eligible Adarisi Academy products.

Cancel anytime.

Download Support

This product is delivered as a ZIP file containing all included materials. If you experience any problems downloading, opening, or extracting the ZIP file, please contact Adarisi Support. We will be happy to provide the included files individually.

Continue Learning with Adarisi Academy
Build a stronger foundation for your business by continuing your training with our Sales & Negotiation for Small Businesses course and our Project Management for Small Businesses course. These programs complement your digital marketing skills by helping you convert opportunities into customers and manage business projects more effectively.

Additional Resources for Small Businesses
Looking for additional guidance for starting, managing, and growing a small business? Explore the resources available from the U.S. Small Business Administration (SBA).